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	<title>John Stanley Retail Guru ResourceSite</title>
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	<link>http://www.johnstanleyretailguru.com.au</link>
	<description>An exclusive site for retailers to learn ideas on practical retail concepts.</description>
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		<title>How to Market the Story</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/09/how-to-market-the-story/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/09/how-to-market-the-story/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 06:41:39 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[e-Workshops]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5521</guid>
		<description><![CDATA[Recorded: 3rd August 2010, 0830 GMT
Most Ad’s Don’t Work
How often have you changed your shopping habits due to an advert in a magazine? I suspect it has rarely happened. In this e-learning session we will analyze why this advert worked. We will discover how the business got 5 key messages across in less than 50 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Retailing&#8230;are you the new social church?</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/08/retailing-are-you-the-new-social-church/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/08/retailing-are-you-the-new-social-church/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 06:25:09 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=5517</guid>
		<description><![CDATA[Various reports have been produced on retailing in recent years that focus on why people go shopping. Some of these reports identify that consumers are driven by convenience and price. I agree that these are key drivers and the multitude of &#8220;box&#8221; stores and TV commercials will verify that this is the case for many [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trends for Shopping Centres</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/08/trends-for-shopping-centres/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/08/trends-for-shopping-centres/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 00:44:41 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5511</guid>
		<description><![CDATA[I was recently a keynote speaker at the W.A. Property Council Conference that was held in WA, the topic was the future of shopping centres.
I have attached my presentation to enable you to see where I took my stance on the subject, but it was interesting to hear the views of other speakers. In reading [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Globe Review &#8211; August 2010</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/08/retail-globe-review-august-2010/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/08/retail-globe-review-august-2010/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 04:56:26 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Retail Globe Review]]></category>

		<guid isPermaLink="false">http://www.johnstanley.em.extrememember.com/?p=5506</guid>
		<description><![CDATA[In this episode (30min) we travel up the west coast of the USA along the famous Route 1.
John discovers many new retailing trends and discusses his findings that include experience retailing, retailers partnering with suppliers, community street theatre, being local, getting known for something, creating a positive welcome and much much more.
Click below to start [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com.au/2010/08/retail-globe-review-august-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Food Movement is Moving</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/07/the-food-movement-is-moving/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/07/the-food-movement-is-moving/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 07:43:48 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5493</guid>
		<description><![CDATA[On the last Sunday evening of July, 2010 one in four Australians were tuned into their TV, not to watch a sports program, but to watch a cooking program. It was the finals of Masterchef, a series to find the best amateur chef that has generated more profit than any other lifestyle program Australia. At [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Farmers Markets Oregon style</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/07/farmers-markets-oregon-style/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/07/farmers-markets-oregon-style/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 02:07:44 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=5487</guid>
		<description><![CDATA[One of the things that hits me us as we travel up the west coast of the USA is how much more organised the marketing of markets is compared to most parts of the world. There seems to be a lot more cooperation between markets to build the pie for everyone.
Oregon could be classed as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You a Good Neighbour?</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/07/are-you-a-good-neighbour/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/07/are-you-a-good-neighbour/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 04:15:15 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Management, Accounts & Benchmarking]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5472</guid>
		<description><![CDATA[When travelling the world and staying in hotels one of the challenges is noisy neighbours. How do you address the challenge when other consumers can become a problem?
One hotel I stopped at in California had a noisy neighboiur policy and this got me thinking about whether this type of policy could work for other retailers. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>700 Markets &#8230; California is a Place for Farmers Markets</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/07/700-markets-california-is-a-place-for-farmers-markets/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/07/700-markets-california-is-a-place-for-farmers-markets/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 03:17:54 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5468</guid>
		<description><![CDATA[Yes, 700  markets are scattered across the State, there are 140 markets in the LA basin alone!
Linda and I spent a Saturday morning at one of them, the Pasadena Market at Sierra Madre Blvd, in downtown Pasadena with the market manager, Gretchen Sterling.
Gretchan operates four markets in the area for the City Council. Stall holders [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com.au/2010/07/700-markets-california-is-a-place-for-farmers-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Globe Review &#8211; July 2010</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/07/rgr-july-2010/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/07/rgr-july-2010/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 04:43:05 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Retail Globe Review]]></category>

		<guid isPermaLink="false">http://www.johnstanley.em.extrememember.com/?p=5501</guid>
		<description><![CDATA[Welcome to John&#8217;s first episode of Retail Globe Review (20min).
In this episode you&#8217;ll discover how to create an experience within your business,  produce signs that sell and create heroes within your business. John will also discuss the benefits of supporting local charities and how you can get involved.
Click on the video below to start watching [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com.au/2010/07/rgr-july-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nobody Will Use Social Media in Retail</title>
		<link>http://www.johnstanleyretailguru.com.au/2010/07/nobody-will-use-social-media-in-retail-2/</link>
		<comments>http://www.johnstanleyretailguru.com.au/2010/07/nobody-will-use-social-media-in-retail-2/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 05:17:04 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[e-Workshops]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5479</guid>
		<description><![CDATA[Please <a href="http://johnstanley.em.extrememember.com/wp-login.php">log in</a> to view this article.]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com.au/2010/07/nobody-will-use-social-media-in-retail-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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