Viewing Profile: John Stanley
About John StanleyJohn Stanley is the Retail Guru and one of the top ten percent of speakers in the world today. He is an acclaimed retail consultant and Western Australian Entrepreneur of the Year 2009. John is author of several marketing, customer service and retail books including the best seller “Just About Everything a Retail Manager Needs to Know”, his company is Western Australian Small Business Champion 2009 - Education and Training.
Latest Posts by John Stanley
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How to Market the StoryBy John Stanley on September 3, 2010 | No Comments
Recorded: 3rd August 2010, 0830 GMTMost Ad’s Don’t Work
How often have you changed your shopping habits due to an advert in a magazine? I suspect it has rarely happened. In this e-learning session we will analyze why this advert worked. We will discover how the business got 5 key messages across in less than 50 words. Once you have discovered these five secret keys to modern advertising you will be able to introduce them into your own marketing campaign and start introducing new consumers to your business.
What will you learn?
- How to develop a headline that works
- What are the five key secrets in successful storytelling
- What stories customers are interested in
Watch this 60 minute e-training workshop with John Stanley to find out how. Click here to view …..
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Retailing…are you the new social church?By John Stanley on August 9, 2010 | No Comments
Various reports have been produced on retailing in recent years that focus on why people go shopping. Some of these reports identify that consumers are driven by convenience and price. I agree that these are key drivers and the multitude of “box” stores and TV commercials will verify that this is the case for many retailers.Having said that, there is a fundamental change going on in some retail sectors that we need to be aware of. The consumer is re looking at their most precious commodity, TIME, and asking themselves how can they use it more effectively ,but also how can they develop quality time within the community.
The community is still an important factor for consumers and they still want to gather and connect as a community. Historically the village and town square became the focal point for the local population and the weekly market was a must be place to be seen, catch up on the latest local gossip and to connect as a community. The town square remained the centre of the community until the emergence of the supermarket. This resulted in consumers changing their shopping habits and as a result they would often go shopping and not engage with anyone else in the community whilst on that shopping trip. (more…)
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Trends for Shopping CentresBy John Stanley on August 6, 2010 | No Comments
I was recently a keynote speaker at the W.A. Property Council Conference that was held in WA, the topic was the future of shopping centres.I have attached my presentation to enable you to see where I took my stance on the subject, but it was interesting to hear the views of other speakers. In reading this I think you will find the ideas apply to other parts of the globe, even though this was addressed to a Perth based audience.The first speaker was Gavin Duane, Director of Location IQ a NSW based company. He point out that retail should be growing by 5%, this was based on 2.5% inflation, 1% real growth and 1.2% increase in population. Immigration is the real driver of the economy in Australia with the country predicted to have a population of 35 million by 2050, that is a 50% growth rate. (more…) -
Retail Globe Review – August 2010By John Stanley on August 3, 2010 | No Comments
In this episode (30min) we travel up the west coast of the USA along the famous Route 1.
John discovers many new retailing trends and discusses his findings that include experience retailing, retailers partnering with suppliers, community street theatre, being local, getting known for something, creating a positive welcome and much much more.
Click below to start watching …..
Retail Globe Review – August 2010 from John Stanley on Vimeo.
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